WHAT INFORMATION IS COLLECTED BY FLYFIRST?
Any time you make a purchase, enter a contest, complete a ballot or otherwise provide personal information to FLYFIRST, it is collected, used and disclosed by FLYFIRST for various purposes as described herein. Moreover, every time you visit the Site, the following information is automatically obtained and compiled: your internet protocol (IP) address and the domain name registry information associated with that IP address; identification of your internet browser, operating system and hardware platform you are using; the date and time of your visit; the name and address (URL) of the web page you viewed immediately prior to accessing the Site; your entire query (if any) that was entered into a search engine which led you to the Site; and any other “click stream” data. This information is stored in our log files. Occasionally, if your browser is not configured to prevent disclosure of such information, the following information may also be revealed: your name, e-mail address, home and work addresses, telephone and fax numbers and any plain text commentary. Additionally, the complete record of your actions on the website, including all pages visited, the time spent on each page, the information sent or received and the names of all files uploaded or downloaded is collected. This tracking information may be compiled by us, aggregated and made available to third parties primarily to identify demographic data regarding our customers. As previously stipulated, we will also collect personal information from you when you provide your personal information to us, such as by completing an entry form to participate in a contest, ballot, promotion or survey, whether online or at one of our retail stores, by signing up for our newsletter (if any), by communicating with us by telephone, e-mail, in-store or otherwise, by setting up a user account and password, logging in as a registered user of the Site and providing information in your account(s). As a result of these actions, you might supply us with personal information, such as your name, date of birth, e-mail and postal addresses, telephone number(s), credit card information, product interest information and financial information and in certain circumstances, your opinions and individual preferences. We may also maintain a record of your product interests and acquire information about you from other present and future FLYFIRST Affiliates. In light of the importance of protecting children’s privacy, we do not intend the Site for child audiences, and we do not collect, process or use on our Site any information relating to an individual whom we know to be under 13 years old without the prior, verifiable consent of his or her parent or other legal representative. If a parent or guardian discovers that his or her child has provided us with personally identifiable information, such parent or guardian has the right, upon request, to view the information provided by the child and/or to require that it be deleted from our records. In such a case we ask that the parent or guardian of the child contact us at the contact information provided in the “Contacting Us” section below for such purpose.
HOW IS MY PERSONAL INFORMATION USED?
In order to better serve you, we may combine information you give us online, in our stores, by telephone or in writing about your product interests. We may also combine these with readily available demographic information in order to enable us to communicate with you, by telephone (including by way of automated dialing answering device) e-mail, mail or otherwise, about our products, services, surveys, promotions, special offers, and contests. We also collect this information in order to: Process your orders and answer questions about the status of your orders; Send you or your friends, relatives, and associates, products that you have ordered; Maintain contact with you and provide you with ongoing personalized service and help us to better understand and respond to your needs and preferences as well as to develop customer profiles based thereon and to communicate special offers from FLYFIRST concerning our products and services;Develop, improve, market and provide our products and services and manage our business; Compile information related to loyalty and earned rewards points you may be entitled to as a result of your on-line and in-store product purchases; and Help us to meet applicable legal and regulatory requirements. We also use information collected from our Site to measure interest in the various areas of our Site, to ensure that links on the Site facilitate easy navigation and to help make the Site more interesting and informative. Except as described in this Policy, any personal information that we disclose to third parties is done in an aggregated a form and on a non-personally identifiable basis and is used primarily to identify demographic data regarding our customers.
TO WHOM MAY MY PERSONAL INFORMATION BE DISCLOSED?
We will not disclose your personal information to any non-affiliated third party without your prior consent, other than as provided below: • We may disclose your personal information to any FLYFIRST Affiliates, so that they may communicate with you (whether by e-mail, telephone, post or otherwise) and provide you with promotional materials and additional information about their products, services, promotions and special offers that may be of interest to you, or collect and use that information subject to and for other purposes contemplated by this Policy. • In the event of a sale of all or substantially all of our business or another similar transaction, we may transfer or disclose your personal information to a purchaser or prospective purchaser, who may collect, use and disclose such information for the purposes of evaluating and/or effecting a proposed transaction or operating and managing the affairs of the acquired business, or for other purposes identified in this Policy. • We may transfer personal information to non-affiliated third parties for processing on our behalf (such as fulfillment services, order processing, customer support, technical support, delivery services and financial institutions) pursuant to agreements that prohibit the third parties from using or disclosing the personal information other than for the purpose of processing and which impose security safeguards appropriate to the sensitivity of the information. These third parties are only provided with the personal information necessary to perform their specific service. You acknowledge that, in the event that a third party processor is located in the United States, your personal information may be processed and stored in the United States and that United States federal or state governments, courts or law enforcement or regulatory agencies may be able to obtain disclosure of your personal information under the federal or state laws of the United States. • We reserve the right to disclose your personal information as required by law, in response to legal or regulatory process and law enforcement requests by government authorities that have asserted a lawful right to access such information, to our legal counsel, or as necessary to protect the property, interests and rights of FLYFIRST and any FLYFIRST Affiliates.
HOW DO I EXERCISE MY CHOICES ABOUT RECEIVING PROMOTIONAL MESSAGES?
You always have the right to direct us not to share your information with third parties (see “How do I exercise my choices about the collection, use and disclosure of my personal information?” below). With regard to the collection and disclosure of aggregate information however, please note that you will not be able to opt out as this information simply reflects a statistical analysis of various aspects of Site usage and does not include personally identifiable information.
HOW DO I EXERCISE MY CHOICES ABOUT THE COLLECTION, USE AND DISCLOSURE OF MY PERSONAL INFORMATION?
We would like your consent to collect, use and share your personal information for the purposes and in the manner described herein, including in order to contact you and provide you with promotional material. Nonetheless, we want you to know that you have choices and can refuse or withdraw your consent as follows. You have the choice simply not to submit any personal information to us, however this may limit our ability to serve you as it may prevent you from purchasing items from our Site or participating in our contests. You may also choose only to submit information constituting required fields when making purchases or completing contest entries. In addition, you may choose to limit how we use your personal information by not allowing us to share such information with third parties. In the event that you have already consented to the collection, use and/or disclosure of your personal information, you may subsequently “opt-out” at any time, subject to legal or contractual restrictions and reasonable notice, by contacting our privacy officer as described in the section entitled “Contacting us” below, or by following the “opt-out” instructions provided in the promotional materials sent to you. Our privacy officer will also be able to provide you with more information regarding the implications of withdrawing consent. In concerning of requests not to receive promotional material from us, please be sure to include your full name, address, telephone number and any e-mail address you used when you signed up or entered a contest on the Site, registered with or made a purchase from us. It may take up to two (2) weeks to process your request, during which period you may continue to receive messages from FLYFIRST. If you prefer not to receive promotional information from FLYFIRST, please follow the unsubscribe instructions set out in our communications with you.
HOW CAN I ACCESS OR CHANGE MY PERSONAL INFORMATION OR MAKE INQUIRIES OR COMPLAINTS IN RELATION TO THIS POLICY AND FLYFIRST’S PRIVACY PRACTICES?
You are entitled to request access to, and, if necessary, correct your personal information collected by us. In order to make such a request, please contact our privacy officer in writing (see “Contacting us” below).
FLYFIRST WILL REMOVE ANY OF YOUR PERSONAL INFORMATION FROM OUR DATABASE WITHIN A REASONABLE PERIOD OF TIME PURSUANT TO A WRITTEN REQUEST FROM YOU. IN THE EVENT SUCH REQUEST IS SENT BY E-MAIL, PLEASE IDENTIFY YOUR FULL NAME AND PLEASE TYPE “REMOVE REGISTRANT” IN THE SUBJECT LINE OF YOUR E-MAIL. You can also contact our privacy officer for any questions about or to make any complaint in relation to this Policy, as well as to FLYFIRST’s privacy practices in general (see the “Contacting us” section below).
HOW LONG IS MY PERSONAL INFORMATION STORED ?
We will keep your personal information only as long as is reasonably necessary for the purposes described in this Policy or such longer period as may be required by applicable law.
HOW SECURE IS MY PERSONAL INFORMATION?
We take great care in trying to maintain the security of personal information we have collected. We have adopted physical and technological processes and procedures to protect the confidentiality of personal information and to safeguard personal information against loss or theft, as well as unauthorized access, disclosure, copying, use or modification, in light of, among other things, the sensitivity of the information and the purposes for which it is to be used. Furthermore, each and every FLYFIRST employee, mandatary or agent must abide by this Policy. Although we do not take responsibility for any theft, misuse, unauthorized disclosure, loss, alteration or destruction of data, we take reasonable precautions to prevent such occurrences. FLYFIRST also strives to offer its customers a secure shopping environment.
If we decide to change our Policy, we will post these changes on our Site so that you can be updated as to what information we gather, how that information may be used and whether (and how) it may be disclosed to any third parties. Following the posting of such changes, you will be bound by such changes unless you advise us in writing, by phone or by e-mail that you wish to withdraw your consent (as per the procedure outlined above). You are responsible for regularly reviewing this Policy and any changes thereto.
OTHER WEBSITES OUR SITE MAY CONTAIN LINKS TO OTHER WEBSITES THAT ARE NOT OPERATED BY FLYFIRST. THIS POLICY DOES NOT APPLY TO THE PRACTICES OF THIRD PARTIES AND ECKO UNLTD DOES NOT ASSUME ANY RESPONSIBILITY FOR ANY SUCH THIRD PARTY PRACTICES OR FOR THE PRIVACY PRACTICES OF THE WEBSITES THAT IT DOES NOT OPERATE. BY USING OUR SITE AND/OR ACCESSING A THIRD PARTY’S WEBSITE FROM OUR SITE, YOU RELEASE FLYFIRST OF ANY RESPONSIBILITY FOR THE ACTIONS, PRACTICES AND OMISSIONS OF THIRD PARTIES. BY CLICKING ON ANY HYPERLINKS TO OTHER WEBSITES FROM OUR SITE YOU MAY AUTOMATICALLY BE SUBMITTED TO THE PRIVACY PRACTICES OF THOSE WEBSITES. PLEASE CHECK THE PRIVACY POLICIES OF THOSE THIRD PARTY WEBSITES. IN NO EVENT SHALL ECKO UNLTD OR ANY FLYFIRST AFFILIATES BE LIABLE TO YOU OR ANYONE ELSE FOR ANY DAMAGES OR INJURY WHATSOEVER (INCLUDING BUT NOT LIMITED TO DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES) ARISING OUT OF OR IN CONNECTION WITH THE MISUSE OF PERSONAL INFORMATION BY THOSE WEBSITES.
BY E-MAIL firstname.lastname@example.org